Event Branding

The goal of this project was to create an event campaign that clearly communicated what the event was about in an inviting and exciting way so that people would want to come. I wanted my event branding to communicate a bold ruggedness, which would appeal to college age people who enjoy being active. Keeping the NEEDTOBREEATHE song HARD LOVE in mind while creating my designs really helped to give me direction and guided a lot of my design choices.